Geico is famous for car insurance ads, but a lot of people don't know they also offer renters and homeowners insurance policies.
Everyone wants their business to go Next Level. To become bigger and more successful...but that success can be overwhelming if your business doesn’t have the proper tools to scale up. QuickBooks is a brand that’s synonymous with helping small businesses manage their finances, but what many people don’t know is they also help medium sized businesses with much more to manage.
To get the word out that small businesses can grow with QuickBooks, we created a campaign featuring real small business owners in that exact moment when their business goes Next Level.
The Illinois Lottery champions the idea that Illinois is ‘Full of Winners’ - to generate interest among a new generation of users we created a winning experience for local artists to share their talents. From nail-technicians to photographers, we found the best of the best and gave them a bigger stage. The Illinois Lottery donated 30 seconds of airtime to an up-and-coming star, Drew The Kiiid, who has a small but mighty Chicago fan base. Using our media investment, we co-opted our ad time to launch Drew (and Illinois Lottery’s new sound) with a first-of-its-kind live radio ad. Drew performed a portion of the song he wrote for the campaign and introduced Chicagoland to both his work and the Illinois Lottery app.
Overall, the campaign delivered an estimated 61.3% reach of A18+ in the state of IL3 and online sales accounted for 14% share of sales (76% YoY growth) and a third of all sales for draw-based games (+11 pts YoY).
Project Lab Coat was created to give kids a bigger voice and raise awareness of clinical art therapy in the medical setting. Patients throughout Children’s Hospital Los Angeles were invited to transform a white medical lab coat to tell their story — and each patient took it and made it their own. Instagram posts were used to showcase a patient or the medical provider the coat was dedicated to.
To spread awareness and build community support, artists were invited to join the cause. Dabsmyla, Alec Monopoly, Morley, Buckley, Aaron Glasson, Bunnie Reiss, Seth Bogart (and many more) joined the effort by creating their own one-of-a-kind lab coat as a fundraiser for the initiative.
GEICO has come under attack by other car insurance companies claiming that while GEICO may have the lowest rates, they may not have the best service. To dispel this myth and put an end to the car insurance wars once and for all, we decided to let the public decide by using one of the most tried and true methods available. Presenting the world’s first car insurance taste test. We recruited over 500 random people off the street. The results were astounding. Of the hundreds of people who took part in a blind car insurance taste test, 100% of those surveyed preferred GEICO.
2012 AD Annual - Communication Arts
One Show 2012 - Merit
When Haiti was hit with the catastrophic magnitude 7.0 earthquake in 2010 I wanted to help out in some way. I illustrated the following and printed them onto 200 canvas tote bags. I sold these bags on the internet giving all proceeds to CARE, a leading humanitarian organization fighting global poverty. The bag sales were a success and the project was even featured on Glamour Magazine's site.
I had the pleasure of creating the very first advertising for LivingSocial. We launched the brand with a Super Bowl spot that was set to compete with Groupon's commercial. This rivalry created a lot of buzz, it was featured in Forbes, Wall Street Journal, and numerous AD blogs.
In it's 100th year, the American Cancer Society provokes new engagement by declaring their commitment to end cancer and finish the fight, once and for all.
2005 Design Annual - Communication Arts
D&AD 2006 - Graphic Design Category
One Show 2006 - Merit
The Art Directors Club 2006 - Merit
Experts challenged the UN to intensify action against sexual violence in conflict. We needed to come up with a symbol to brand the effort and identify the "silent crime" of rape.
The global issue called for simplicity and universality to be understood across many countries/ languages/cultures. We needed to create a symbol that could be gestured and understood by everyone, everywhere.
The logo and gesture we created was introduced in March of 2007 at the UN headquarters. The mark of the initiative, clenched fists crossed in front of the chest, has become a global icon which is now used all over the world. Thousands have joined the movement by uploading images of themselves displaying the X gesture.
The Stop Rape Now gesture has since been endorsed by celebrities such as Mia Farrow, Charlize Theron, Heather Graham and Nicole Kidman. The mission continues to grow across the site, Facebook page, YouTube channel and Twitter feed.
We needed to find a creative way to showcase different deals offered on the site (down to the savings percentages). So we choreographed 13 puppeteers (dressed as ninjas) to make things move and fly around. "Bed" and "Dinner," were each shot in just one take.
2008 Communications Art Advertising Annual
One Show Finalist
Pizza Hut asked for a refresh. So we developed something BIG. BIGGER.
We were asked to create a campaign to show the importance of public broadcasting. At the time, congress had just proposed eliminating all funding to public organizations like NPR and PBS, so it was up to us to remind people why they need it.
