GEICO has come under attack by other car insurance companies claiming that while GEICO may have the lowest rates, they may not have the best service. To dispel this myth and put an end to the car insurance wars once and for all, we decided to let the public decide by using one of the most tried and true methods available. Presenting the world’s first car insurance taste test. We recruited over 500 random people off the street. The results were astounding. Of the hundreds of people who took part in a blind car insurance taste test, 100% of those surveyed preferred GEICO.
2012 AD Annual - Communication Arts
One Show 2012 - Merit
Geico is famous for car insurance ads, but a lot of people don't know they also offer renters and homeowners insurance policies.
2005 Design Annual - Communication Arts
D&AD 2006 - Graphic Design Category
One Show 2006 - Merit
The Art Directors Club 2006 - Merit
Everyone wants their business to go Next Level. To become bigger and more successful...but that success can be overwhelming if your business doesn’t have the proper tools to scale up. QuickBooks is a brand that’s synonymous with helping small businesses manage their finances, but what many people don’t know is they also help medium sized businesses with much more to manage.
To get the word out that small businesses can grow with QuickBooks, we created a campaign featuring real small business owners in that exact moment when their business goes Next Level.
Pizza Hut asked for a refresh. So we developed something BIG. BIGGER.
Experts challenged the UN to intensify action against sexual violence in conflict. We needed to come up with a symbol to brand the effort and identify the "silent crime" of rape.
The global issue called for simplicity and universality to be understood across many countries/ languages/cultures. We needed to create a symbol that could be gestured and understood by everyone, everywhere.
The logo and gesture we created was introduced in March of 2007 at the UN headquarters. The mark of the initiative, clenched fists crossed in front of the chest, has become a global icon which is now used all over the world. Thousands have joined the movement by uploading images of themselves displaying the X gesture.
The Stop Rape Now gesture has since been endorsed by celebrities such as Mia Farrow, Charlize Theron, Heather Graham and Nicole Kidman.
I had the pleasure of creating the very first advertising for LivingSocial. We launched the brand with a Super Bowl spot that was set to compete with Groupon's commercial. This rivalry created a lot of buzz, it was featured in Forbes, Wall Street Journal, and numerous AD blogs.
Super Bowl Spot:
I had the pleasure of creating the very first advertising for LivingSocial. We launched the brand with a Super Bowl spot that was set to compete with Groupon's commercial. This rivalry created a lot of buzz, it was featured in Forbes, Wall Street Journal, and numerous AD blogs.
In it's 100th year, the American Cancer Society provokes new engagement by declaring their commitment to end cancer and finish the fight, once and for all.
We needed to find a creative way to showcase different deals offered on the site (down to the savings percentages). So we choreographed 13 puppeteers (dressed as ninjas) to make things move and fly around. "Bed" and "Dinner," were each shot in just one take.
